Digital Marketing Manager

Vaud   •  Permanent

Bulletpoints

  • Experience in a similar role within the FMCG sector in Switzerland
  • Excellent knowledge of digital tools and website project management

About Our Client

Our client, a leading European company within the FMCG sector, is actively looking for a Digital Marketing Manager.

Job Description

– Identify technical and content issues and solve problems, report issues that arise with performance of the sites
– Maintain and create websites’ content
– Oversee development of functionalities with Agency and ensure training of the marketers
– Act as an interface between IT partners, Agencies and business units
– Ensure digital design is optimized for impact, SEO, etc.
– Work closely with business units to develop their strategies to increase leads generation
– Monitor competition, online trends and lead generation developments in the business units
– Develops social media strategies & ensure maintenance of corporate social media platforms
– Assist with development of design, production and execution of promotional campaigns
– Analyze SEO performance provide monthly statistical report
– Analyze business units online campaigns and follow them with regular statistics reports
– Review and monitor analytics and KPIs of sites

The Successful Applicant

– 5 years min of experience in Digital Marketing within the FMCG sector in Switzerland
– Strong experience in Project Coordination at European level
– Bachelor or Master Degree in Marketing or Business
– Strong digital experience using analytics, website optimization and reporting
– Previous experience with web content management system (CMS) is a must
– Excellent command of both English and French

What’s on Offer

Exciting challenge within a fast-moving industry